Insights

Moving from legacy B2B commerce to Shopify with Pocketknife

Pocketknife | ERP | Ecommerce | Shopify Plus

Thought Leadership

The objective is not to rebuild the legacy platform on Shopify. It is to create a more flexible commerce foundation around the way the business needs to operate.

Thought Leadership

The objective is not to rebuild the legacy platform on Shopify. It is to create a more flexible commerce foundation around the way the business needs to operate.

B2B eCommerce Awards 2026 Finalist

Pipelabs | ERP | Ecommerce | Shopify Plus

Our product

Pipelabs is proud to share we are nominated as a finalist for the

B2B eCommerce Agency/ System integrator of the year.

Our product

Pipelabs is proud to share we are nominated as a finalist for the

B2B eCommerce Agency/ System integrator of the year.

The missing layer between Shopify and your ERP

Pocketknife | ERP | Ecommerce | Shopify Plus

Our product

Moving B2B commerce to Shopify does not mean replacing the ERP. It means defining what each system should own and connecting the customer journey between them.

Our product

Moving B2B commerce to Shopify does not mean replacing the ERP. It means defining what each system should own and connecting the customer journey between them.

Build a connected Shopify B2B tech stack

Pocketknife | ERP | Ecommerce | Shopify Plus

Thought Leadership

Enterprise B2B commerce does not need another pile of point solutions. It needs a connected workflow across Shopify, the ERP, procurement systems and the customer portal.

B2B order management

Pocketknife | ERP | Ecommerce | Shopify Plus

Thought Leadership

Pocketknife extends Shopify with the operational workflows established B2B businesses need.

iAwards 2026 Finalist!

Pocketknife | Ecommerce | Innovation

Our product

We are proud to share that Pipelabs was a national finalist for the iAwards Innovation Award, showcasing our product, Pocketknife.

Our product

We are proud to share that Pipelabs was a national finalist for the iAwards Innovation Award, showcasing our product, Pocketknife.

When native B2B isnt enough

Pocketknife | ERP | Ecommerce | Shopify Plus

Thought Leadership

Wholesale isnt what it used to be. Today, wholesale buyers expect the same experience as consumers - self service ordering, customer specific pricing,

quick order and real time account information.

Thought Leadership

Wholesale isnt what it used to be. Today, wholesale buyers expect the same experience as consumers - self service ordering, customer specific pricing,

quick order and real time account information.

How we removed Shopify's 500-line cart limit

Pocketknife | ERP | Ecommerce | Shopify Plus

Tech Problem we solved

Enterprise B2B buyers don't order five products. They order hundreds.

Tech Problem we solved

Enterprise B2B buyers don't order five products. They order hundreds.

Modernising commerce architecture

Pocketknife | ERP | Ecommerce | Shopify Plus

Thought leadership

With Shopify powering commerce, your ERP managing operations, and Pocketknife bridging the gap, businesses gain flexible, modern architecture.

Thought leadership

With Shopify powering commerce, your ERP managing operations, and Pocketknife bridging the gap, businesses gain flexible, modern architecture.

What is composable commerce?

Pocketknife | POS | ERP | Ecommerce

Thought leadership

As businesses move toward more modular ecosystems - Shopify, CMS, ERP, POS, fulfilment, customer systems and integrations all connected together -the operational layer becomes significantly more complex behind the scenes.

Thought leadership

Why retailers are unifying their business

POS | B2B | Pocketknife | Omnichannel

Thought leadership

We’ve been seeing more conversation around omnichannel operations lately, and this Shopify piece on Omnichannel Operations: Why Retailers Are Unifying Their Businesses highlights something we see across a lot of retail projects - the customer experience is only as good as the systems behind it…

Thought leadership

Extending B2B into Shopify POS

POS | B2B | Pocketknife feature

Tech problem we solved

As part of our POS feature within Pocketknife, we’ve developed a set of POS extensions to bring B2B functionality into the retail environment…

Tech problem we solved

As part of our POS feature within Pocketknife, we’ve developed a set of POS extensions to bring B2B functionality into the retail environment…

Supporting high volume B2B orders

B2B | Bulk orders | Scalable cart | Pocketknife feature

Thought leadership

We introduced a custom cart feature within Pocketknife, to support high volume B2B ordering, bulk ordering and real time pricing logic. Our feature removes friction from bulk ordering - making large, complex purchases fast, reliable, and scalable for B2B customers…

Thought leadership

We introduced a custom cart feature within Pocketknife, to support high volume B2B ordering, bulk ordering and real time pricing logic.

Data integration challenges

Data | B2B | Integration

Thought leadership

We’ve been seeing more around data and integrations lately, and this Shopify piece on Data Integration Challenges sums it up well.
When commerce data is fragmented across systems, things slow down…

Thought leadership

We’ve been seeing more around data and integrations lately, and this Shopify piece on Data Integration Challenges sums it up well.

Launching GANT Australia

AP21 | Shopify | Pimcore | B2C

Case Study - Deep dive

Launching GANT Australia with a fully integrated Shopify & AP21 .

Case Study - Deep dive

Launching GANT Australia with a fully integrated Shopify & AP21 .

Multi-brand Toy Fair

B2B | Bulk orders | Pocketknife

Tech Problem we solved

Pipelabs built a way to manage large multi brand toy fair orders at scale. Partnering with Modern Star to progressively move seven commerce sites onto Shopify with Pocketknife, enabling more scalable B2B commerce capabilities and deeper ERP integration across the organisation.

Tech Problem we solved

Pipelabs built a way to manage large multi brand toy fair orders at scale.

Ship from Store

B2B | Routing Algorithm | Shopify | ERP

Tech problem we solved

Here’s how we solved Ship From Store for FILA Australia, unlocking their nationwide inventory.

Tech problem we solved

Here’s how we solved Ship From Store for FILA Australia, unlocking their nationwide inventory.

ERP consolidation strategies

ERP | Ecosystem | Shopify | Pocketknife

Thought leadership

As businesses grow and systems aren’t properly connected, issues start to show up. However, the challenge isn’t how many systems you have - it’s how well they work together.

Thought leadership

As businesses grow and systems aren’t properly connected, issues start to show up.

Soundbay unified brands, 1 platform

Retail | Headless | Multi brand ecosystem

Case Study - Deep dive

Our case study deep dive into Soundbay project.

Case Study - Deep dive

Our case study deep dive into Soundbay project.

We launched a B2B App!

App | B2B

Product Launch

Combining Pocketknife with Shopify’s checkout allowed us to build something that genuinely fits how electricians operate day to day which is fast, seamless and built around real workflows.

Product Launch

Combining Pocketknife with Shopify’s checkout allowed us to build something that genuinely fits how electricians operate day to day which is fast, seamless and built around real workflows.

B2B Challenges

B2B | Pricing | Orders | Accounts

Thought Leadership

B2B challenges sit in how systems, data, and workflows connect behind the scenes. One of the most common issues we see is around account management and customer experience.

Thought Leadership

B2B challenges sit in how systems, data, and workflows connect behind the scenes. One of the most common issues we see is around account management and customer experience.

Building loyalty for Thirsty Camel

Loyalty program | B2C

Tech Problem we solved

Our longstanding partnership with Thirsty Camel Bottleshops has focused on building a loyalty experience so customers get a seamless, consistent experience every time.

Tech Problem we solved

Our longstanding partnership with Thirsty Camel Bottleshops has focused on building a loyalty experience so customers get a seamless, consistent experience every time.

Agentic Commerce

AI | Shopify | eCommerce

Thought Leadership

AI is quickly becoming part of the commerce experience, from discovery through to ordering. This is shifting how commerce platforms are used - placing more importance on structured data, integrations and how systems are connecting behind the scenes.

Thought Leadership

Building an App for B2C

App | B2C

Tech problem we solved

Palace Cinemas required a unified digital experience that extended beyond the website by bringing ticket access, loyalty, and member engagement directly into customers’ hands via mobile.

Tech problem we solved

Palace Cinemas required a unified digital experience that extended beyond the website by bringing ticket access, loyalty, and member engagement directly into customers’ hands via mobile.

POS at large scale

POS | International event | Large scale

Tech problem we solved

Pipelabs supported a large-scale international sporting event, attracting hundreds of thousands of attendees across multiple weeks.

Tech problem we solved

Pipelabs supported a large-scale international sporting event, attracting hundreds of thousands of attendees across multiple weeks.

Member Hub at Palace Cinemas

Integrated digital hub | Loyalty program

Tech problem we solved

Palace Cinemas required a modern, centralised Member Hub to bring together account management, ticket access, loyalty rewards and member engagement.

Tech problem we solved

Palace Cinemas required a modern, centralised Member Hub to bring together account management, ticket access, loyalty rewards and member engagement.

What is Pocketknife?

Our product

Pocketknife is an orchestration and integration layer that extends Shopify to support complex commerce, particularly for B2B and high-growth businesses.

It supports businesses with complex features that native Shopify alone, cant achieve.

Pocketknife is an orchestration and integration layer that extends Shopify to support complex commerce, particularly for B2B and high-growth businesses.