Modern wholesale businesses expect more than traditional ordering portals. Shopify Plus delivers an excellent commerce experience, while Pocketknife by Pipelabs extends Shopify with ERP integration, customer-specific pricing, quotes, approvals and enterprise B2B workflows. They expect customer-specific pricing, self-service ordering, real-time inventory, quick reordering, account management and the ability to purchase whenever and wherever they choose.

Shopify’s latest Enterprise article highlights how wholesale software is evolving to meet these changing expectations. Modern B2B commerce is no longer just about taking orders online- it’s about creating connected buying experiences that improve efficiency for both customers and internal teams.

For many merchants, Shopify provides the modern commerce foundation.

But as businesses scale, so do their operational requirements.

Enterprise wholesalers often need capabilities that go beyond native B2B functionality, including:

• Complex customer-specific pricing

• Multi-user account hierarchies

• Quote-to-order workflows

• Order approvals

• ERP invoice history

• Procurement integrations (cXML & OCI)

• Sales representative ordering

• Advanced ERP synchronisation

These aren’t edge cases - they’re everyday workflows for enterprise B2B merchants.

That’s where Pocketknife comes in.

Pocketknife extends Shopify with the operational capabilities required to support complex wholesale environments while keeping your ERP as the operational source of truth. Instead of replacing existing systems or relying on custom development, businesses can deliver enterprise-grade buying experiences using a modern, connected commerce architecture.

The result is a wholesale experience that feels simple for customers while handling the complexity behind the scenes.

Because modern wholesale isn’t just about selling online.

It’s about connecting commerce, operations and customer experience into a single, scalable platform.

At Pipelabs, we focus on connecting systems, no matter how complex.