The problem: your B2B storefront accepts orders, but the rest of the buying process still happens manually.

Customers email sales teams for quotes.
Pricing is checked against the ERP.
Approvals happen outside the platform.
Invoices are requested from accounts.
Repeat orders are rebuilt from scratch.
The website may be online, but the workflow behind it isn’t.

Shopify’s guide to B2B order management highlights the importance of connecting the entire order lifecycle, from customer-specific purchasing requirements through to fulfilment and repeat ordering.

https://www.shopify.com/au/enterprise/blog/b2b-order-management

The solution isn’t another disconnected system.

Pocketknife extends Shopify with the operational workflows established B2B businesses need:

→ ERP-connected customer pricing and inventory
→ Quotes and approval workflows
→ Saved carts and recurring orders
→ Invoice history and online payments
→ Quick ordering and order history

The result is genuine B2B self-service for customers and less manual administration for sales and operations teams.