Melbourne-based Shopify Plus agency

Meet Pipelabs - your new ecommerce partner

Meet Pipelabs - your new ecommerce partner

About us

We design and deliver scalable, deeply integrated commerce solutions.

We believe great e-commerce isn’t about stitching together tools - it’s about creating one seamless experience that just works. For your team. For your customers. For your growth.

When your platform is deeply integrated, intuitive to manage, and designed with scale in mind from day one, everything gets easier - launching new ideas, serving customers across channels, and growing without friction. We’ve seen it happen time and again with the clients and partners we work alongside, and that’s why we’re so confident: the right foundation doesn’t just support growth - it accelerates it.

Our values

Our values influence how we solve problems, build technology, and create long-term partnerships.


We like to think that we both live these and that our clients would wholeheartedly agree with them.


Built on excellence

As we handle complex products and integrations in high-volume B2B and DTC environments, "good enough" is never enough.


We focus on long-term growth, building systems designed to scale gracefully alongside our customers.

We're transparent

We believe the best results come from open collaboration.

We act as an extension of our clients' teams, providing clear communication and honest advice dedicated to their long-term success.

We're friendly

We believe in working closely with our client partners and we’re strong believers in building relationships across all levels of the team. This underpins everything that we do and is a big component of our success as a team.

Connect with us today!

We would love to get to know you.


We love connecting and building a long term partnership.

5Y+

Average client partnership

250+

Successful launches

50+

Large integration projects

17

Team members

Meet the team

We’re built to be your end-to-end eCommerce growth engine - the people thinking about performance, optimisation and opportunity alongside you. Over time, we become an extension of your team: invested in your wins, proactive about what’s next, and committed to building something that keeps growing with your business.

Simon Julian

Director, CCO

Matt Hayward

Director, CTO

Loris Campanile

Director, Lead Sales Engineer

Dan Podbury

Pocketknife Product Lead

Kirsty Schelling

Senior Consultant Engineer

Geoff Whatley

Senior Consultant Engineer

Stef Buntz

Senior Consultant Engineer

Jasmine Ma

Senior Consultant Engineer

Ryan Tyson-Hurley

UX/UI and Design Lead

Valentina Gottardello

Consultant Engineer

Conor Pirie

Consultant Engineer

Geordie Elliot-Kerr

Consultant Engineer

Tom Bouquet

Consultant Engineer

Brooke Johnson

Consultant Engineer

Isaac Kelsall

Consultant Engineer

Annabel Cookesley

Marketing Lead

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.