Melbourne-based Shopify Plus agency
About us
We design and deliver scalable, deeply integrated commerce solutions.
We believe great e-commerce isn’t about stitching together tools - it’s about creating one seamless experience that just works. For your team. For your customers. For your growth.
When your platform is deeply integrated, intuitive to manage, and designed with scale in mind from day one, everything gets easier - launching new ideas, serving customers across channels, and growing without friction. We’ve seen it happen time and again with the clients and partners we work alongside, and that’s why we’re so confident: the right foundation doesn’t just support growth - it accelerates it.

Our values
Our values influence how we solve problems, build technology, and create long-term partnerships.
We like to think that we both live these and that our clients would wholeheartedly agree with them.
Built on excellence
As we handle complex products and integrations in high-volume B2B and DTC environments, "good enough" is never enough.
We focus on long-term growth, building systems designed to scale gracefully alongside our customers.
We're transparent
We believe the best results come from open collaboration.
We act as an extension of our clients' teams, providing clear communication and honest advice dedicated to their long-term success.
We're friendly
We believe in working closely with our client partners and we’re strong believers in building relationships across all levels of the team. This underpins everything that we do and is a big component of our success as a team.
Connect with us today!
We would love to get to know you.
We love connecting and building a long term partnership.
5Y+
Average client partnership
250+
Successful launches
50+
Large integration projects
17
Team members
Meet the team
We’re built to be your end-to-end eCommerce growth engine - the people thinking about performance, optimisation and opportunity alongside you. Over time, we become an extension of your team: invested in your wins, proactive about what’s next, and committed to building something that keeps growing with your business.

Simon Julian
Director, CCO

Matt Hayward
Director, CTO

Loris Campanile
Director, Lead Sales Engineer

Dan Podbury
Pocketknife Product Lead

Kirsty Schelling
Senior Consultant Engineer

Geoff Whatley
Senior Consultant Engineer

Stef Buntz
Senior Consultant Engineer

Jasmine Ma
Senior Consultant Engineer

Ryan Tyson-Hurley
UX/UI and Design Lead

Valentina Gottardello
Consultant Engineer

Conor Pirie
Consultant Engineer

Geordie Elliot-Kerr
Consultant Engineer

Tom Bouquet
Consultant Engineer

Brooke Johnson
Consultant Engineer

Isaac Kelsall
Consultant Engineer

Annabel Cookesley
Marketing Lead
