Launching GANT Australia with a fully integrated Shopify and AP21 platform
GANT, headquartered in Sweden, with 21 international websites and a retail presence that spans the globe.
Client
GANT
Services
Shopify / AP21 Integrated Ecommerce store B2C audience
Industry
Retail
Project Start
2020
GANT engaged Pipelabs to deliver the Australian ecommerce presence, leveraging
our expertise in Shopify, AP21 and integrated commerce technologies.
The Challenge
Launch GANT's new Australian eCommerce presence on Shopify, with a high-availability integration with AP21 for stock, product and refund/returns management (this integration suite was later productised as the Pipelabs ShopConnect app) alongside a number of other integrations and services.
Our Approach
Pipelabs has a strong focus on ensuring that we keep the user at the centre of our projects - a web platform can be functional, well-integrated and impeccably coded and will ultimately fail if the end user is unable to effectively achieve their goals.
With this approach in mind and a strong eye on ensuring that GANT's global guidelines were adhered to, we created an online presence that took that best of Shopify and married it with integrations with AP21 and other systems while also ensuring that a beautiful, enjoyable user experience was front of mind.
Pipelabs is an agile team and we used a sprint-based approach for this project, with a view to two week sprints and regular check-ins with the GANT team to ensure that we were in the right space and that all project goals were aligned.
Our approach allowed us to work through some fairly complex integrations with AP21, PoS and other systems and to ensure that we had best-in-class infrastructure and fault management in place.
For the platform, React and Node.js were the right technologies to allow us to customise the areas where Shopify couldn't provide the right interfaces for GANT's global style guides and to ensure that the user experience was at the level we wanted it to be.
The outcome
Launching two weeks before the Black Friday sales were due to begin, we went through a rigorous process of testing the integration(s) between the Shopify platform and the Apparel21 ERP to ensure that all edge cases for stock management were handled correctly and that the platform and infrastructure was fast, easy-to-use and handled load well.
Both Salco and GANT Global love the site and have been very impressed with the platform and its flexibility and scalability, sales have exceeded expectations and continue to increase.
Pipelabs continues to work with Salco to grow both the GANT and Jeff Banks Shopify eCommerce stores.
