AI is quickly becoming part of the commerce experience, from discovery through to ordering.

a basket with a target and a target in it

This is shifting how commerce platforms are used - placing more importance on structured data, integrations and how systems are connecting behind the scenes.

Shopify & integrations

Shopify continues to evolve its B2B capabilities, with improvements across how pricing, ordering and customer experiences are managed.

At the same time, we're seeing agentic commerce emerge within the Shopify ecosystem.

This introduces a more distributed commerce model, where the storefront is no longer the only point of interaction. Products, pricing and purchasing journeys are not only on the website, but are connected into AI-driven environments.

Shopify notes that products are automatically discoverable in ChatGPT via Shopify Catalog, allowing shoppers to find products within AI conversations and either check out on the merchant’s store or complete purchases directly within the chat.

Tools like Perplexity Shopping further support this shift, helping shoppers find and compare products through AI-powered search experiences.

Perplexity Shopping helps shoppers find and compare products.

What this changes

This shift puts more emphasis on how platforms are set up behind the scenes.

Product data, pricing and inventory need to be accurate, consistent and accessible across systems. As more interactions happen outside of the traditional storefront, how this data is shared and controlled becomes increasingly important.

Accurate product data is essential for discoverability and conversion in the AI era.

The customer journey also becomes less straightforward, with discovery, decision making and purchasing happening across multiple touchpoints rather than within a single, owned experience.

What to consider

Businesses must navigate privacy concern
Real time data exposure across platforms
Customer data and intent signals
Ownership of the customer relationship
Ensuring compliance with regulations and maintaining consumer trust is paramount
Increased integration
Reliance on third-party AI platforms

As the e-commerce environment continues to evolve, the integration of agentic commerce will be crucial for businesses aiming to succeed in the digital age.

Looking ahead

As the ecommerce environment continues to evolve, agentic commerce will play a growing role in how products are discovered and purchased.

For businesses using Shopify, success will depend on having well-structured data, strong integration layers and a clear approach to managing privacy, access and customer relationships across systems.

With global uncertainty in AI and technology in our fast paced world, we remain focused on supporting our clients.

If you’d like to explore any of the above or understand how it applies to your business, please reach out!