Soundbay is the parent company of major retailers like Store DJ, Manny’s Music, and Derringers, operating a shared infrastructure with deep ERP integration and brand-specific ecommerce experiences.
Client
Soundbay
Services
Headless Shopify Plus & Pronto Intergrated Platform w/ D2C Sync
Industry
Retail
Project Start
2024
The group operates a complex, multi-brand retail ecosystem requiring shared infrastructure, deep ERP integration, and the flexibility to deliver brand specific ecommerce experiences at scale.
The Challenge
Soundbay required a modern, scalable ecommerce platform capable of supporting multiple leading music retail brands under a single, integrated ecosystem.
While Soundbay had a long standing investment in Pronto ERP, their existing ecommerce platform, Commerce Vision, limited flexibility, scalability, and the ability to grow omnichannel revenue.
The challenge was to modernise the ecommerce experience without losing the complex ERP functionality and custom retail processes that underpinned the business across all brands.
Our Approach
Pipelabs partnered closely with Soundbay to design and deliver a headless, fully integrated Shopify Plus and Pronto platform capable of being reused, extended, and scaled across multiple retail brands.
The solution was architected as a shared integration foundation, creating consistency at the ERP layer while allowing flexibility and distinct brand expression at the storefront level. Built on a fully headless Shopify Plus architecture with complete D2C synchronisation, the platform integrates deeply with Pronto ERP to support omnichannel inventory, pricing, and complex retail logic.
Pocketknife middleware was implemented to enable seamless data synchronisation across multiple brands and storefronts, alongside Pronto program redevelopment, including omnichannel gift card functionality. The result is a scalable, future ready commerce ecosystem that supports growth while maintaining operational integrity across all Soundbay brands.
Collaboration
Pipelabs worked collaboratively with Soundbay to define a shared platform vision across all brands, ensuring alignment between technical delivery and the business’s long term growth objectives.
Throughout implementation, the team maintained transparency and prioritised knowledge transfer, enabling Soundbay’s internal teams to confidently support and evolve the platform moving forward.
The outcome
Soundbay successfully migrated from Commerce Vision to a modern, scalable ecommerce ecosystem powered by Pocketknife, establishing a unified, headless Shopify Plus and Pronto platform capable of supporting multiple retail brands within a single infrastructure.
The new environment delivers seamless omnichannel capabilities, including gift cards, open-box product support, and real-time inventory visibility, while giving the business greater flexibility to scale ecommerce revenue and confidently onboard future brands and new platform capabilities as it continues to grow.
