Engineering FILA Australia’s next generation ecommerce platform
Fila design portfolio to includes sporting apparel across a wide range of codes including golf, training, running and compression wear.
Pipelabs worked closely with both the FILA team and 6R Retail to deliver a Shopify Plus-based platform that integrated FILA’s ERP system (Styleman by Option Systems), PoS (OsiPOS) Klaviyo for growth marketing and Gorgias as the customer support solution - providing a high availability, highly integrated and customer and data centric solution.
The Challenge
Launch the new FILA Australia eCommerce presence on Shopify Plus, integrating ERP and point of sales solutions alongside best-of-breed solutions for growth marketing (Klaviyo) and customer care (Gorgias) to ensure a high quality, highly-available omni-channel outcome.
Our Approach
The project began with a highly engaged bid process that saw Pipelabs re-envisioning FILA’s eCommerce platform on Shopify Plus, integrating both current systems (Styleman, OsiPOS) to more effectively support the business’ digital goals and also new omni-channel offerings such as Click and Collect, while also implementing new offerings (Klaviyo, Gorgias) to ensure the growth opportunity can be fully realised.
The approach meant first ensuring a clear, shared understanding of the project’s goals and objectives was developed collaboratively, then building on these to create a Shopify based platform that supported the needs of the team on both a local and global level.
The outcome
FILA Australia’s Shopify Plus eCommerce store was launched in September 2021, and as always we worked collaboratively with the FILA team, 6R Retail and other partners to ensure a well-tested, issue free and successful launch.
The whole, combined team have been really pleased with the project’s result, which is already providing strong returns on investment as far as reduced manual labour via automation, more efficient, better supported business processes and, most importantly, a growth focused platform that the FILA team can build their business on.
Pipelabs and FILA Australia are continuing to work together to grow and enhance the platform.
