Delivering Tommy Bahama Australia’s enterprise Shopify and AP21 commerce platform
Tommy Bahama is one of the United States’ most recognised lifestyle and apparel brands, known for its premium resort wear and strong omnichannel presence.
Client
Tommy Bahama
Services
Shopify / AP21 Integrated ecommerce store B2C audiences
Industry
Retail
Project Start
2021
Pipelabs was engaged to design and deliver a scalable Australian ecommerce platform that aligned with global brand standards while integrating seamlessly with enterprise systems.
The Challenge
Tommy Bahama required an Australian ecommerce solution capable of delivering a premium online shopping experience for its B2C apparel audience while tightly integrating with AP21 ERP to ensure accurate inventory, pricing, and order management.
The platform also needed to maintain a clean, modern frontend aligned with global brand guidelines, while providing the scalability required to support future growth and potential international expansion.
At the same time, reducing operational overhead through automation and reliable system integration was essential to support efficient day to day operations.
Our Approach
Pipelabs applied its productised ERP integration approach to ensure stability, speed to market, and long-term scalability. By leveraging proven integration patterns, the team reduced risk while delivering a highly reliable ecommerce solution.
Key Pocketknife features used are, Shopify–AP21 ERP integration, automated order and inventory synchronisation, centralised administration and system management.
Collaboration
Pipelabs worked closely with Tommy Bahama’s internal teams throughout discovery, build, testing, and launch ensuring transparency, alignment, and a smooth delivery process.
The outcome
Pipelabs delivered a best-of-breed ecommerce solution for Tommy Bahama using Shopify, seamlessly integrated with AP21 via Pipelabs’ proprietary Shop Connection integration.
The solution combines Shopify’s flexible, customer-friendly frontend with AP21’s robust ERP capabilities to create a streamlined end-to-end ecommerce ecosystem tailored for the Australian market.
The result is a clean, modern storefront supported by real time data integration, improved operational efficiency through automated data flows, and a scalable platform designed to support ongoing growth and feature expansion.
Pipelabs continues to partner closely with Tommy Bahama to optimise performance, drive revenue growth, and evolve the ecommerce experience over time.
