Melbourne-based Shopify Plus agency
Build a B2B commerce experience around the way your customers buy and your business operates. Pipelabs plans and delivers complex Shopify B2B programs for wholesalers, distributors, manufacturers and enterprise businesses.
A successful B2B implementation is not simply a matter of switching on features. Your customers may have negotiated pricing, multiple buyers, approval rules, credit terms, large recurring orders or specific procurement requirements. Internally, your teams may rely on an ERP for customer records, inventory, invoices, fulfilment and financial data.
Pipelabs brings these requirements together into a practical Shopify B2B solution. We define the right platform architecture, configure Shopify, implement Pocketknife where additional capability is required and connect the experience with the systems your business already uses.
We help brands make the right decisions before building. From platform planning and customer journey mapping to feature prioritisation and roadmap development.
We help businesses design and execute ecommerce strategies that align technology, operations, and customer experience.
Pipelabs works closely with organisations to define the right platform architecture, integration strategy, and digital roadmap required to support long-term growth.
Our team specialises in complex commerce environments - from B2B portals and ERP integrations to omnichannel retail ecosystems - ensuring every system works together seamlessly.
The result is a scalable, future-ready commerce platform designed to support operational efficiency, customer experience, and sustained digital growth.
ERP & System integrations
We thrive on simplifying complex systems and services and making them work for you and not against you.
Pipelabs connects Shopify with ERP, PIM, POS, marketing, fulfilment and other operational systems. Cover discovery, data mapping, architecture, development, testing, monitoring and ongoing support.
Our team designs and implements reliable integration architectures that ensure product data, pricing, inventory, orders, and customer information flow accurately between platforms.
Extensive experience with Pronto, Business Central, AP21, Oracle and custom systems.
We optimise what matters: conversion, customer experience, and speed.
Pipelabs designs ecommerce experiences that are intuitive, engaging, and built to convert. Our UX/UI approach focuses on understanding how users interact with digital platforms and designing interfaces that make browsing, purchasing, and account management seamless.
We combine strategic user experience planning with clean, modern interface design to ensure every interaction feels simple and efficient. From product discovery and navigation to checkout and account portals, every element is carefully considered to support usability and performance.
The result is a refined digital experience that strengthens customer engagement and drives better ecommerce outcomes.
Omni-channel & POS integration
We connect your online and in-store experiences so customers can shop seamlessly across channels.
Modern commerce requires seamless connections between online and physical retail environments.
Pipelabs designs and implements omnichannel solutions that unify ecommerce platforms, point-of-sale systems, and backend operations. We integrate ecommerce platforms such as Shopify Plus with POS systems, ERP platforms, and operational tools to ensure inventory, pricing, orders, and customer data flow seamlessly across all channels.
The result is a connected retail ecosystem that enables businesses to deliver consistent customer experiences, improve operational efficiency, and unlock true omnichannel capability.
