Pipelabs built a way to manage large multi brand toy fair orders at scale
Large B2B ordering events place unique demands on ecommerce platforms. During Modern Star's annual Toy Fair, retailers and educators place high-volume orders containing bundled products across multiple brands, often with different payment terms and delivery schedules. Pipelabs used Shopify and Pocketknife to deliver a scalable enterprise B2B solution that could manage this operational complexity while maintaining a seamless customer experience.
One of the brands within the Modern Star group, Modern Brands, manages the annual Toy Fair, one of the biggest ordering periods of the year. Retailers and educators place large orders made up of bundle deals across multiple brands, often with different payment and delivery timelines.
Here’s how we solved it:
• Bundle sales required changes to the standard order insertion process
• Shopify manages the storefront and high volume Toy Fair transactions
• Pocketknife enables the advanced B2B purchasing workflows required for bulk ordering
• Credit terms management enables extended payment terms when customers reach brand specific spend thresholds
Pipelabs worked closely with the Modern Star team throughout the implementation, ensuring the platform could support the scale and operational complexity of Toy Fair.
