We’ve been seeing more conversation around omnichannel operations lately, and this Shopify piece on Omnichannel Operations: Why Retailers Are Unifying Their Businesses highlights something we see across a lot of retail projects - the customer experience is only as good as the systems behind it: https://www.shopify.com/enterprise/blog/omnichannel-operations

Customers expect:

• real-time inventory visibility

• consistent experiences across channels

• seamless movement between online and in-store

  
  

But operationally, that’s where things get complex.

Inventory, POS, pricing, and customer systems all need to stay in sync for the experience to actually work operationally and seamlessly.

We saw this firsthand with FILA Australia, where the goal wasn’t just launching a new Shopify Plus storefront - it was creating a more connected omni-channel ecosystem across Shopify, Styleman ERP, OsiPOS, Klaviyo and Gorgias.

At Pipelabs, this is the layer we focus on. With our product, Pocketknife, we help orchestrate the systems behind the experience - connecting platforms, synchronising data, and supporting the operational complexity that modern retail requires.

Omnichannel sounds simple.. but the architecture behind it usually isn’t.

Read the complexity behind the build.

Read about the Ship From Store problem we solved for FILA Australia.